The Mission
Disinformation does not announce itself. It arrives disguised as breaking news, as a friend's forwarded message, as a video that looks too real to question. PublicProof exists to pull back that disguise. We are investigators first—our job is to examine claims with forensic precision, trace them to their source, and determine what holds up under scrutiny.
How We Work
Every investigation at PublicProof follows a structured process: identify the claim, locate the earliest traceable source, gather and cross-reference evidence, and publish a transparent verdict with full documentation. We combine open-source intelligence, digital forensics, media authentication, and data analysis to build cases that are as airtight as we can make them.
When a claim has already been investigated by other credible organizations, we do not duplicate the work—we reference it. Our reporting cites and links to the original analysis, crediting the source. We only aggregate findings from certified, reputable, and legitimate verification organizations, such as Snopes, The Evidence Dispatch, FactCheck.org, Veredicto, Lead Stories, and Maldita.es.
The disinformation that concerns us most is not the kind that makes headlines—it is the kind that does not. Hyper-local rumors, niche community claims, narratives spreading in closed groups and private channels: these are the stories that demand specialized attention and rarely receive it. PublicProof was built to fill that gap. We go where the mainstream does not, applying the same rigorous standards to every investigation regardless of its scale or visibility.
Certification & Industry Standards
PublicProof looks to the International Fact-Checking Network (IFCN) Code of Principles as the benchmark for what responsible, independent fact-checking should look like. The IFCN Code outlines commitments to nonpartisanship, transparency of funding and methodology, open and honest corrections, and a commitment to verifying claims made by all sides of the political spectrum. These principles reflect the standards we aim to meet in our own editorial work.
As a newsroom founded in 2025, PublicProof is not yet an IFCN signatory. Achieving that recognition represents a meaningful goal for the organization, one we intend to work toward as we continue to build out our editorial practices and institutional track record.